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Ethical Marketing Guidelines


We’ve created this ethical marketing policy because we think it’s important to discuss, consider, and declare our expectations of ourselves. To create a set of guidelines we can hold ourselves to account with. 

In creating this document we’ve thought about how we would like other organisations to interact with us, as a marketing team and as a business. We’ve thought about what ‘behaving well’ as a human being looks like, and how that manifests itself when we’re acting as a company. 

Our values mean that writing down what we should consider in the way we talk about offers, how we use the world’s resources in our marketing, who and what we represent in our imagery, and who we want to work with, is important. And that’s why these guidelines are important too.

Read the full document below.