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Wednesday 6 April 2022
  • Research shows that 76% of people would like greater transparency when it comes to environmental impact.
  • Explore Worldwide’s average trip carbon footprint is 632kg. Its lowest-footprint trip, Walk the South Downs, has 59kg per person, while the lowest 7-night trips are Cycle Canal de Midi and Active Turkey at 79kg per person
  • Explore now commits to reducing carbon across its programme and operations, with the target of a 50% reduction by 2030
  • Explore calls on the industry to declare the carbon footprint of ALL trips to enable informed holiday purchasing and encourage carbon reduction by travel companies

Recent research by Explore Worldwide showed that 76% of people would like greater transparency when it comes to their environmental impact. As the world calls for greater transparency around the carbon impact of goods and services, Explore has labelled every one of its trips with highly-accurate, individually-calculated carbon emissions.  

This morning, Explore has unveiled carbon ratings on 500+ tours across its website in the largest carbon measurement project of its kind in the travel industry to date. The company has worked with ecollective to measure carbon emissions of every one of its 515 tours - including transport, accommodation, activities and leaders – as well as all operational activities involved in running the businesses in the UK and globally.

It has been a huge undertaking. The Product team at Explore, responsible for designing the company’s itineraries all over the world, have added almost 10,000 lines of data to be processed and fact checked by ecollective. They’ve individually calculated almost 2,000 accommodation types and 24 types of transport, all over the world.

Explore’s Carbon Measurement project – in numbers:

9,773                     lines of data entered by hand, by the Explore Product Team
1,853                     accommodation providers worked with
24                           transport types
163                         ferry journeys
860                        city tours
26                           cable car rides
198                        staff flights calculated
27,056                  staff commutes (that’s over 800,000km by train, car, bike and foot)
254,974                working from home hours
261,667                 printed marketing materials measured (brochures, DMs etc)

The completion of this measurement project, which has taken a total of 413 people hours, is not in itself a goal reached.

Michael Edwards, Managing Director of Explore, says: “I’m so proud of our team, who have worked tirelessly for months to get accurate, scientific measurements for carbon across our entire global programme. And this is just the start. Now, with a clear understanding of how our trips impact the planet, the hard work continues, as we work alongside our partners and suppliers to start bringing these totals down.”

Carbon Measurement is one part of Explore’s three-step Climate Action Plan to Measure, Reduce and Mitigate carbon across its operations. With clear calculations now in place, the company is on a mission to reduce its carbon footprint by 50% before 2030.

Meanwhile, Explore continues to mitigate residual carbon, offsetting all its trips with ClimateCare, and working with Rewilding Britain, Cool Earth and ecologi to protect and restore our environment.
The company has today launched a Clear on Carbon campaign, educating the public on the carbon measurement of holidays and urging other tourism businesses to follow suit. “We really need this to be an industry-wide initiative” said Edwards. “Working together as an industry, we’re stronger and more able to bring about change. We know the methodology is there, so really there’s no excuse now not to be completely transparent with our customers.”

Explore openly invites the industry to look into their methodology at and to get in touch with any questions or requests for advice in this area.


Full details can be found at and

For more media information, interview requests, statistics or images, please contact:
Laura Dewar – / 07725 746 847

The research for Explore was carried out online by Opinion Matters throughout 14.03.2022 - 16.03.2022 amongst a panel resulting in 2,026 consumers responding. All research conducted adheres to the MRS Codes of Conduct (2010) in the UK and ICC/ESOMAR World Research Guidelines. Opinion Matters is registered with the Information Commissioner's Office and is fully compliant with the Data Protection Act (1998).

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