“During the pandemic, we all got used to walking more and exploring under our own steam. As a result we’ve a renewed love for discovering places on our own two feet. This is such a rewarding and enriching way to travel that we see this trend only continuing into the future,” says Explore’s Managing Director Michael Edwards.
More people will be joining group tours solo. Solo travelers have always been a huge part of Explore’s groups, and yet as a trend it continues to grow. This year, 67% of bookings came from solo travellers; up from 64% in 2019. And this is a trend that is growing more widely too, with average monthly search volume for solo travel up 52% year on year.
Average vacation travel spend has increased across most regions – 7% on Europe trips and 8% on Americas, for example – a reflection of increased costs post-Covid, but also a hangover from many of us not being able to travel during the pandemic years. Longer haul, bucket-list type trips are selling incredibly well, reflecting a Carpe Diem mindset; with so many travel opportunities now available again, travelers want to ensure that their next adventure helps make up for the time that’s been lost.